Somehow during the past few years, the whole game changed. Back in the day (and by that I mean, 2 or 3 years ago), all you had to do was show up. If you were present on social media – you were already one step ahead. Well, everybody else caught on to that particular trend, and now social media is full of brands – each vying with each other to promote themselves better.
So it should come as no surprise that today, it’s going to take a lot more for a brand to stand out than just exist online. Everyone needs a social media marketing strategy – a plan of action and a dedicated team to execute it! However, strategizing often gets tricky – and sometimes you don’t always get what you set out for (take the roadrunner for example). So with that in mind, here are a few things for you to consider that might help you create a better online marketing plan!
Overcoming Challenges and Achieving your Goals
The best strategies are those that are designed to circumvent the obstacles that prevent you from reaching your end game. It’s always a good idea to list out your goals and create a corresponding list of challenges that prevent you from getting to where you want to be. This helps you get a clearer picture of how to go about things and how to better align your plans towards what you want to be.
Know your Audience and understand your Environment
It is absurd to create a strategy without taking into consideration the external factors that influence your market. Often, while strategizing, people tend to forget that the online world is highly influenced by its offline environment and vice versa. Understanding what makes your audience tick, what triggers a simple change in their mindsets and habits is key to creating any Social media content analysis strategy through Entercerebrum
Listen
And that’s about it. Really, really listen to what your customers are telling you! Pay attention to their feedback, read the lines and read in-between them, there are always ways to improve! Simultaneously, be wary of malicious reviews and false rumors – be sure to include online reputation management into your marketing plan.
What’s your USP?
Cause every brand needs one. Don’t forget the importance of authenticity and story to help you stand out. For the rest of the world to understand what makes YOU different – you need to believe it first. If you’re just selling a random idea that you don’t truly understand yourself, nobody else is going to buy it!
While social media marketing isn’t quite the linear cause – effect relationship it’s often made out to be, certain things will eventually help you in some way or the other. However, don’t ignore the impact of the subtle changes that take place everyday. Of course, it is impossible to take into account every little variable in a given situation, but the trick lies in being open to change, having the ability to think on your feet and being observant to the little things around you!
Author : Karishma D’mello
