Engagement on Facebook is super important. It refers to any action performed on a Facebook page; likes, comments and shares are basically Engagement. The reason behind its importance is simple: it boosts reach and even sales! It’s also quite essential in driving traffic to your site organically.
In any case, what drives engagement is content. Facebook content, if used effectively, can drive sales for brands. It does take a bit of trial and error, as is with any Social Media platform. Some days may prove well, some may not. Either way, you keep learning as you go.
Here are a few pointers to help you manage and use content to it’s full potential on Facebook content.
Timing is everything!
WHEN you post makes a huge difference. It all boils down to how well you know your audience and target market. If you post during the period when your followers are most active online, it will increase your chances of being seen, shared, liked and commented on! This in turn leads to a significant growth in engagement levels, which only means great things!
Consistency
Have you ever woken up to realise you’ve forgotten to upload a post, or have been way too busy to upload one? This could lead to problems especially if you’re trying to be consistent on the page keeping in mind the time your audience is active online. There is a solution to this though; Facebook Scheduling! You can schedule posts much in advance and have them ready! This is a blessing in disguise and certainly makes work much easier for those who might not be available to upload posts every single day.
Be Relevant
No matter what your Facebook page is about, if you only post about your own brand, it might not cut it. You MUST stay relevant, think current events, trending memes, viral content. Use humour whenever you can, your audience will thank you for making their day and will most likely engage with the post and your page.
Research is Crucial
Not every post will do well on Facebook. You might have really good days and some not so great ones. It’s important to research and analyse these posts. Find out what you did differently, what made the post do so well or not so well, you might just uncover statistics that will help you do better!
Interact with the Audience
There’s no point in trying to increase engagement If you don’t actually engage! Ask questions, use Facebook polls, and hold contests and competitions. Get creative with talking to your audience and you’ll start to see that they respond well! Use Facebook advertising tools to help of Entercerebrum boost your post to potential audience members especially when they are high engagement posts.
Most importantly, remember that social branding takes time, effort and loads of experimenting. Don’t be afraid to fail, you can use it as stepping stones to succeed! Use Facebook Marketing in combination with the content you create to ensure full-fledgedSocial Media efforts!
Author: Eden Francisca Fernandes
Blog Source : http://entercerebrum01.blogspot.com/2018/08/How-Facebook-Content-Management-System-will-improve-your-Social-Branding.html