Is E-mail marketing dead?
NO.
While e-mail marketing seems like it’s a thing of the past considering the advancements and strides we’ve made with Social Media, Internet and other progressive strategies, it most definitely has not lost its place.
As professionals in the business world, or consumers in the market, or individuals in the broader sense, having an e-mail id is a big part of our world. We’ve been creating them since we were children (and regretting the names when we got older) and if we’re going to be realistic; How many do you know that don’t have an e-mail id?
What are the benefits of e-mail marketing?
-It’s cost-effective
-Wider reach to mobile consumers
-Ability to deliver targeted messages
-Easy to send
-Easy to evaluate
The list actually goes on and on. E-mail marketing benefits all businesses; you’ve got nothing to lose with an email marketing campaign.
If you’re still in doubt as to whether your business needs e-mail marketing, here’s why it’s still as important as it used to be:
Personalization
Each and every customer receives a personalized and customizable e-mail. This makes it easy for the customers to resonate and connect with the brand, in turn, building trust and loyalty. E-mail Marketing has gone above and beyond in this department, personalized e-mails are more than just the customer’s name. Segmentation has thoroughly improved e-mail marketing campaigns by giving businesses the edge over what their subscribers are most interested in.
The fact that companies take the time out to personally reach out to a customer makes them feel valuable, and that’s what we ultimately want!
Watch every penny!
We feel the need to stress this more. Small business can use e-mail marketing to its best potential without spending truckloads of money. If you’re just starting out, e-mail is a great way to reach out to potential customers.
The process can be Automated!
Automating e-mail marketing content has made it easy through Entercerebrum and to stay relevant and improve the timeliness of the campaign as a whole. With the use of triggers and workflows, e-mails can be sent automatically to customers after they have completed or taken a specific action. Not to forget, automation makes the task easier, saving your time and effort to spend elsewhere.
Interactive E-mail Marketing
E-mail Marketing offers businesses the opportunity to send content directly to the customer’s inbox; the more interactive the content, the better. You can almost guarantee a response or action if you send out dynamic content. Today’s e-mail marketing campaigns can incorporate embedded videos, e-mail carousels and even memes and GIFS if you want to stay on top of things! The whole point is to really surprise your customers with content. If it’s newsletters you send out, ensure that your newsletter writing skills are sharpened. Use wit, humour and relatable emotion to really connect with your subscribers.
Mobile Consumers are Easier to Reach
With the advent of technology in its divine form, e-mails are easily accessible now than ever before. Remember that the next time you want to reach out to the ‘mobile’ generation. Oh, and also, a catchy subject goes a long way!
E-mail Marketing Campaigns can be Measured
This one is a no-brainer. You can track who opens your e-mails, whether any links were clicked on and also if users have unsubscribed themselves from the list. This helps you visualize how well your campaign is doing, what changes you could make to improve and how to direct the campaign further.
Author: Eden Francisca Fernandes